How G2E gave global leaders the “Now I get it” moment at the Hamburg Sustainability Conference 2026.
The Challenge
G2E had a complex story to tell.
Using traditional presentations, slides and video, they could explain the problem of organic waste in Mexico City and how they were transforming it into hydrochar and carbon-negative fertiliser. But something was missing. It was often only when potential customers, banks or investors actually travelled to Mexico City, visited the site, saw the scale of the problem and experienced the solution first-hand that they truly understood it. “Now I get it.”
The challenge was simple: how could G2E create that moment of understanding without having to take everyone to Mexico?
The Solution
Working in partnership with G2E, Spatial Creative created a 17-minute immersive presentation designed to transport the audience from the conference venue in Hamburg to Mexico City. The project included shooting immersive video on location using the Blackmagic URSA Cine Immersive camera, through to editing and post-production, alongside the creation of animated 3D environments and mixed reality scenes.
By combining immersive video, VR and mixed reality, the experience gently transported delegates out of the conference venue and into Mexico City. They could see the problem, understand its scale, experience the processing facility and discover how G2E is transforming organic waste into valuable products. At the end of the story, the experience brought them back to the real world and the conference venue in Hamburg.
Using our STAGEit platform, up to ten delegates could experience the presentation simultaneously and independently, with the entire experience managed by a single host.
The Results
Over 200 key delegates experienced the presentation during the Hamburg Sustainability Conference. Despite concerns that 17 minutes might be too long for a busy conference environment, the vast majority stayed until the end. Several delegates who had to leave for other commitments returned later specifically to finish the experience. 66 delegates took the time to leave written feedback.
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200+
Delegates experienced the presentation
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17 mins
Immersive experience
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10
People sharing one session
The video is just amazing! I could feel even the smell from the video and in a moment I wanted to throw up, but then I remembered that is ‘my garbage’ and instead of feeling bad I need to find a solution!
It helped me to understand what the project is about and see the scale of it.
Through the immersive presentation, you will really immerse yourself into the hands on work and future possibilities of circular waste. Its also a great way to teach and train people.
“Very impressive illustration of the end-to-end process. I think this is a great way of explaining the complexity and challenges for sustainable markets and commodities – more of this!”
“The virtual experience is very informational and very educating. Such experience should be provided in schools and universities to educate next generations.”
“This was amazing. Congratulations for this incredible way of immersing us in the project. I definitely want to learn more about the technology now and how it could be replicated in the countries that I work. Stunning on all accounts.”
“The technology is exceptional when it transfers the emotions.”
“Thank you very much for enabling this immersive experience. Your project is so impressive. I hope you reach the targets that you are envisaging. Keep going; we need solutions like yours!”
The Impact
The immersive presentation gave G2E the opportunity to put its story directly in front of key delegates from banking, government, academia, NGOs and industry, allowing them to experience first-hand the scale of the challenge and understand the potential of G2E’s solution. Over 200 key delegates experienced the presentation, creating significant exposure for G2E and generating interest in collaboration, investment and bringing the project to other countries and regions.
The response extended beyond the conference itself. G2E was invited to deliver the immersive presentation at a private dinner hosted by event sponsor Ernst & Young, providing another opportunity to engage directly with influential stakeholders.
Most importantly, the experience achieved what traditional presentations had struggled to do: it gave people that “Now I get it” moment without requiring them to travel to Mexico City.
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