One of our favourite Apple Vision Pro projects so far started with a simple challenge: how do you make someone understand a reality that feels a world away?
For this project, Spatial Creative used STAGEit to transport conference delegates from an event in Hamburg to Mexico City, using immersive video and interactive 3D content to tell the story of waste, recycling and the systems being developed to tackle the problem.
Rather than simply explaining the issue on a screen or exhibition stand, we could take people there.
From the problem to the solution
Immersive video allowed delegates to experience the environments behind the story, surrounding them with places and situations that couldn’t physically be brought onto the conference floor.
We then used interactive 3D content to help explain the solutions.
That combination is what makes immersive presentations particularly interesting to us. Sometimes a story is simply too big, too distant or too physical to fit on an exhibition stand.
With Apple Vision Pro, we can take the audience beyond it.
This project was part of our work for G2E at the Hamburg Sustainability Conference. Read the full G2E case study to see how we combined immersive video, interactive 3D content and Apple Vision Pro to tell the wider story.
